DAAT 315 13: SOCIAL MEDIA CAMPAIGN 04/21/20

REVIEW:
– Practice & Preparation: Research and follow/approach some key individuals in any of the companies you identified or follow the company on Social Media. Review
– Create your first version of a social media strategy that will start when your portfolio and website are launched (list the steps). Upload to the shared drive and Review.

UP NEXT:
STRATEGY:
1. Goals: What do you want to accomplish?
2. Target Audience: ID your target audience
3. Competitive Research: “Famous” designers or artists you know. What are they doing?
4. Choose Channels: Twitter/FB/Insta, Pinterest?
5. Content Strategy: Type of content, time of posting and frequency of posting.
6. Engage: 2-way communication – Don’t just post and forget. Interact.
7. Metrics and Analysis:

Turn into a Campaign:
1. Understand the goal of the campaign. …
2. Decide how to promote the campaign on each channel. …
3. Create a content calendar for the week/month. …
4. Create supporting visual content. …
5. Schedule posts. …
6. Monitor and respond.

Don’t forget about #hashtags
Help

ASSIGNMENT:
Work on your Final, due 05/05
Deliverables:
– Final Web Site. Links to CV, contact info, and Social Media
– Final Portfolio
– Scratch Site
– Final Marketing Collateral (Business card)
– VIDEO: Artist Statement
– Social Media Strategy and Campaign

Short Assignment – Practice Social Media Campaign. Duration, 1 week.
Choose a mini goal to practice. Follow the steps above. Touch base again at 3 PM.