DH 12: VISUAL COMM, 20TH CENTURY 04/17/20

ANNOUNCEMENTS:
1. MAJOR PROJECT #2 – FINAL: Building from Plans: Inspiration.

REVIEW:
SHORT ASSIGNMENT – Antoni Gaudí perfected his personal “Naturalist” style, inspired by the organic shapes in nature as is evident in his design work. What would your “Naturalist” style look like if it were applied to structural objects such as buildings, vehicles, furniture, tools, etc.

LECTURE:
The Bauhaus
A new Visual Language
Italian Futurism, was about motion. Pan European
Russian style is big
Graphic Impact evident indeed.
Seeds for the future
In Cinema as well.
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Brands are symbols
VC for ages
Type for reading
Master type from a Master
Blackletter
Not Just a symbol?
Test of Time
Roots and Rank
Old Signs and older stones
Campbell kids
When brands are too good?
What’s the big deal? It’s all the same, no?
No, I am not related to “Prada”.

ASSIGNMENT:
READ: 100 Years of Bauhaus
READ: Russian Constructivists
READ/VIDEO: Sergei Eisenstein: My Art in Life
VIDEO: Soviet Montage
VIDEOS: BSP vs Untouchables
VIDEO: Importance of typography?
VIDEO: History of Branding
READ: History of Visual Communication

SHORT ASSIGNMENT – Soviet poster artWall posters were widely used in the early days of the Soviet Union, often depicting the Red Army’s triumphs or public service announcements for the benefit of the illiterate. Create a Soviet-Style Propaganda poster for your favorite snack.