I2ID 05: Process, UX + UID 02/20/20

First is a very simple fact: UI Design is the combination of Art and Design. UI Design is about applying usability or experience design to art and is a very specific skill.

Why do we need a “Process”

UX Research
Read this article…
– What do your users want to get done?
– What are their goals?
– What are they trying to achieve?

Research should be an ongoing process — it’s rarely, if ever “finished” — it’s returned to repeatedly throughout the process. Ideally, you should adopt an iterative approach towards your design:
1. Research
2. Design
3. Prototype
4. Build
5. Test
it’s critical not to get lost designing in a vacuum — isolated from users —

RESEARCH
– Qualitative and Quantitative; and
– Behavioral and Attitudinal

It’s critical to find the right kind of people, and building a screening document for candidates is one way of doing this. A screening document lists the characteristics of the users you’re designing for, for example: male or female, aged 65+, computer literate, travel regularly, and so on.
Test Script

NEXT…a bridge between the research phase and the design phase
READ this article for next week…
The software does it for you

ASSIGNMENT:
Based on the brief introduction to UI/UX Process and Research covered in today’s lecture, please do the following:
1. Select a web site (+ corresponding mobile site), PC game (NOT a console game), or Mobile App.
2. Once selected, try to “reverse engineer” the initial research component by focusing on:
– What do your users want to get done?
– What are their goals?
– What are they trying to achieve?
3. Be specific (stay away from generalizations) and proceed to create user stories or scenarios to support your conclusions.
4. Present using screenshots, and an analysis of your own user behavior.

MIDTERM DUE 03/05/20