PP 01: Intro

Review Syllabus
Reading – What Color is Your Parachute? 2018, by Richard N. Bolles
Social Media Management
Live
Biz cards
Website
Perspective?

Examples of Sites you will need to explore:
SM Platforms:
Facebook
LinkedIn
Twitter
Instagram
Pinterest
YouTube/ Vimeo
Snapchat

Portfolios/Web:
Dribbble* Requires invite
Behance
Tumblr
Wordpress.com
Wix
SquareSpace

Metrics:
Google Analytics
Hootsuite

Brand matters little, VW

ASSIGNMENT:
1. Buried Treasure – gathering portfolio items in the most useful format. Think about that and bring examples for next week
2. Review your brand. Google yourself. Analyze your social media with a critical eye. Be ready to talk about it
3. Read chapters 1,3, and 6