SMD 10: 03/28/17

REVIEW ASSIGNMENT:
Live Streaming #2
In your groups, create a live event that will be streamed live BEFORE next class
– Send me the day/time so I can participate.
– must involve interaction with a live audience
– Stick to what worked (examples in class)
– The team must be split into clearly defined roles. What were they?
– must include promotions on Social Media channels. Show them.
– Must have Rules clearly communicated well before the event. Examples?
– must be AT LEAST 30 minutes in length
– Must use an external (not mobile) video camera, and integrate pre-recorded content (OBS)
– Include metrics/Screenshots. How many participated, etc.
– Be ready to present next class

GROUP A:
Webb,Emily
Li,Yixuan
Mastronardi,Shane
Gallagher,Nicholas
Marks,Niko
Alberto,Maria-Elena

GROUP B:
Billie,Laura
Gwardyak,Casey
Mihranian,Mikael
Cordero,Devante
McAllister,Connor
Bier,Daniel
Kates,Emily

LOOKING AHEAD:
Final Class will be on Tuesday, April 25th. On the final class, you will be presenting your Final Project. The Final is presented below:

FINAL PROJECT – SMD:
The Final Project is a combination of past assignments (Homework and group projects, all presented on your scratch site). A full list will be available by next class. The main deliverable will be a social media campaign focusing on YOUR FINAL WORK IN JUNIOR STUDIO.. This Week, Prototype 1, next week – Prototype 2, Product Vision, and Final Prototype.

A social media campaign is a coordinated marketing effort to reinforce or assist with a goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting, and measurability.

FINAL DELIVERABLES:
1. Campaign Strategy
2. Weekly Content (images/short Video)
3. Concerted effort for engagement
4. 1 live stream event related to your Junior Studio deliverables
5. Final Presentation covering all of the above

ASSIGNMENT:
STRATEGY: Create a campaign strategy by answering the following points. Present next week.
1. Goals:
What is the purpose of your social media efforts? Do you want to create or raise awareness of your brand? Are you looking to increase website traffic?

2. Target Audience:
Clearly define who your target audience is. How will you specifically reach them?

3. Competitive Research:
What are similar campaigns doing. Identify and analyze.

4. Choose Channels:
Twitter, Instagram, FB? Why, specifically?

5. Content Strategy:
You need to develop a strong content plan that will deliver engaging material. The content needs to align with your overall messaging and be appropriate for the channels you’re using.

6. Engage:
How will you encourage interaction?

7. Metrics and Analysis:
Once you set your objectives, make sure you can measure them. Find the right tools to track and analyze each one, so that you can quantify your progress.