What is the purpose of your social media efforts? Do you want to create or raise awareness of your brand? Are you looking to increase website traffic?
2. Target Audience:
Clearly define who your target audience is. How will you specifically reach them?
3. Competitive Research:
What are similar campaigns doing. Identify and analyze.
4. Choose Channels:
Twitter, Instagram, FB? Why, specifically?
5. Content Strategy:
You need to develop a strong content plan that will deliver engaging material. The content needs to align with your overall messaging and be appropriate for the channels you’re using. Frequency is important!
How will you encourage interaction?