Category Archives: DAAT315

PP 15: 05/07/19

FINAL PRESENTATION:
1. Final Web Site/Portfolio. Must Include:
– a. URL with a personalized domain name.
– b. Links to your professional Social Media
– c. Link to /or embedded video
2. Collateral
– a. Business Card
– b. Letterhead (Optional)
3. A promotional campaign “Launching” your new site
– a. Social Media Strategy
– b. Show efforts and results in your presentation (Analytics)
4. A link to your scratch site
– a. This should include tests, assignments (mood board, etc.), and your streaming project.

PP 14: 04/30/19

REVIEW:
Mock Interviews – critique.
Got Data?
How do I set it up?
What about Social Media? (scroll down for free solutions)

FINAL PRESENTATION:
1. Final Web Site/Portfolio. Must Include:
– a. URL with a personalized domain name.
– b. Links to your professional Social Media
– c. Link to /or embedded video
2. Collateral
– a. Business Card
– b. Letterhead (Optional)
3. A promotional campaign “Launching” your new site
– a. Social Media Strategy
– b. Show efforts and results in your presentation (Analytics)
4. A link to your scratch site
– a. This should include tests, assignments (mood board, etc.), and your streaming project.

VISIT FLYCLOPS:
Meet here at 12:45 PM (Do not be late). We will be walking to Flyclops.

PP 13: 04/23/19

REVIEW:
Today is, “Mock Interview Day”
Please Read the Instructions.
Here is the link to the 9 Job Listings.
Here is the Schedule for this afternoon

By 10:30 AM, please select one (1) of the job listings and email me as directed in the document above (send to jparada@uarts.edu by 11:30 AM). You will get an email reply with an interview time. Interviews will be conducted between 2 – 4 PM and will last 10 – 15 minutes. UArts, Game Art graduate, Emily Ryan will be helping with the interviews.

You will have time to prepare before your interview. Use this opportunity to do research and think about your responses. It would be a good idea to print a copy of your REVISED resume. Once you are finished with your interview, you are done for the day. We will talk about the results next week.

PP 12: 04/16/19

REVIEW:
Start uploading content – Portfolio, website.
– Email me an alpha URL today.

Edit Business card design
– Opportunity to get class feedback today.

Streaming Project Presentation:
1. Introduce your project. What was it, how was it SUPPOSED to work?
2. How did you promote the event? Show examples
3. Identify the team, and what their roles were.
4. Walk us through. What happened?
5. Show some of the archives
6. What worked? What did not work? What could have gone better?
7. If you could do it again, what would you change?
8. Present metrics. The audience, reach, interactivity.

Coming Up –
Mock Interviews: 04/23
Visit Flyclops: 04/30

Check this out.

PP 11: 04/09/19

REVIEW:
Create a Live Streaming or Asynchronous Media plan. Present.
– should involve interaction with a live audience (of some type)
– must be AT LEAST 3-10 minutes in length
– Technical details
– Schedules: Launch date/time
– Dry runs are important
– Promotional efforts
– Results: Include metrics. How many participated, interactions, etc.

Examples
1. Media content with interaction – A one-time event ***
2. Make art or stage a performance and make it “live” **
3. Asynchronous – Meaning serialized (more than 1 episode. video or audio – Podcast) **

Edit Business card design
– Opportunity to get class feedback next week.
– Research printing solutions.

Start uploading content – Portfolio, website.
– Email me an alpha URL by next week.
– Opportunity to get class feedback next week

IN CLASS:
Work on your streaming plan and process.

ASSIGNMENT:
Before next class, put on your streaming event.
Present:
1. Introduce your project. What was it, how was it SUPPOSED to work?
2. How did you promote the event? Show examples
3. Identify the team, and what their roles were.
4. Walk us through. What happened?
5. Show some of the archives
6. What worked?
7. What did not work? What could have gone better?
8. If you could do it again, what would you change?
9. Present metrics. The audience, reach, interactivity.

PP 10: 04/02/19

REVIEW:
– Experiment with FB live. Try it out!
– Experiment with Instagram live. Try it out!
– Post archives to your scratch site
*** But first, uoMe ***
– The first draft of Business card Design (+ optional letterhead)
— Incorporate feedback
— Iterative process
Ready to Print?
Cheap?
– Do the research. Talk to people.
– Business card: Due as part of your Final.

Live Streaming vs. Asynchronous Media
What is the difference?
Examples – email, youtube channels, podcasts
Yes, podcasting is a thing.

– Get into Groups of 2-3
Next week, come in with a Live Streaming or Asynchronous Media plan.
– should involve interaction with a live audience
– must be AT LEAST 5-10 minutes in length
– Include metrics. How many participated, etc.
– Technical details: Schedule

1. Media content with interaction – A one-time event ***
2. Make art or stage a performance. More of a “Broadcast model” with limited interactivity but still “live” **
3. Asynchronous – Meaning serialized (more than 1 episode. video or audio – Podcast) **

ASSIGNMENT:
Create a Live Streaming or Asynchronous Media plan. Present.
Edit Business card design
Start uploading content – Portfolio, website.

PP 09: 03/26/19

REVIEW:
Practice & Preparation (DUE: 03/26):
Research – find at least 3 (three) companies you could see yourself working for (the companies can be in more than one industry). Research the companies. Learn all you can about them. How would you make this company better?
Practice – Come up with the 10 questions you think they would ask you and think about your answers. Then, come up with 10 questions YOU would ask in an interview.
Briefly review in class. Turn in (Digication)
– GIVE a quick summary

STRATEGY:
1. Goals:
2. Target Audience:
3. Competitive Research:
4. Choose Channels:
5. Content Strategy:
6. Engage:
7. Metrics and Analysis:

Goal: Using Social Media to drive users to your ….?

– Set up a scratch site
– Create: One (1) 3-5 minute video introduction as a Designer (put it on Youtube or Vimeo and embed on your scratch site – Show in Class. Email link to your scratch site)

Live Streaming:
Why Live?
This used to be common with sites such as justin.tv, ustream.com, etc.
But, technology evolves and streaming is quickly becoming a core service.
Facebook Live
Instagram live and archiving.
Insta video length?
Youtube: Same deal.
Privacy Issues? Use filters on FB
Ideas and examples

What’s next?
In marketing and sales, marketing collateral is sometimes considered the collection of media used to support the sales of a product or service. Historically, the term “collateral” specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective.
– Business Cards
– Letterhead (Optional)

Plenty of resources online.
Free templates Available.
Think carefully about you design.
Business cards and optional Letterhead will be part of your final deliverables.

ASSIGNMENT:
– Experiment with FB live. Try it out!
– Experiment with Instagram live. Try it out!
– Post archives to your scratch site (experimental)
– The first draft of Business card Design (+ optional letterhead)

PP 08: 03/19/19

Practice & Preparation (DUE: 03/26):
Research – find at least 3 (three) companies you could see yourself working for (the companies can be in more than one industry). Research the companies. Learn all you can about them. How would you make this company better?
Practice – Come up with the 10 questions you think they would ask you and think about your answers. Then, come up with 10 questions YOU would ask in an interview.
Briefly review in class. Turn in (Digication)

Salary Negotiations:
Strategies
P.I.E

Social Media:
Some good…
Some bad: An interesting Point
– Agree? Not Agree?

STRATEGY:
1. Goals:
2. Target Audience:
3. Competitive Research:
4. Choose Channels:
5. Content Strategy:
6. Engage:
7. Metrics and Analysis:

Don’t forget about #hashtags
Help
Hashtag headaches
#hashtagfail

ASSIGNMENT:
– Set up a scratch site
– Create a Social Media strategy.
_ Start thinking about the hashtags you will be using
– Create: One (1) 3-5 minute video introduction as a Designer (put it on Youtube or Vimeo and embed on your scratch site)

PP 07: 03/04/19

REVIEW:
Midterm:
– Complete Worksheets and Structure of your Parachute method (petals and flower). Present structure with supporting list of priorities.
– Complete Mood Board and personal branding elements (logos, brand, color, font). We should see this reflected in your social media accounts and website/portfolio.
– Apply your branding elements to your social media accounts and website/portfolio – see above.
– Complete BETA version of Website/portfolio. Integrate your social media accounts (with edited profiles). A BETA does not need to include a final Domain.

PRESENTATION:
Master’s Program

After Spring Break, we will focus on interviews, applications, and social media (metrics, best practices, integration with your professional profile), and streaming media.
Who are you…as an Artist?
Who are you…Your philosophy?

Make sure you have read, Chapter 9 and 10.

ASSIGNMENT:
SPRING BREAK

PP 06: 02/26/19

REVIEW
– Portfolio content categorized (images, video, audio, other in categories – Graphic Design, Illustration, Game Art, etc)
– WORK ON YOUR INITIAL DESIGN CREATIONS (Logos, colors, fonts that will translate to your online brand)
– READ Chapters 9, 10.

– Practice & Preparation:
Research – find at least 3 (three) companies you could see yourself working for (the companies can be in more than one industry). Research the companies. Learn all you can about them. How would you make this company better?
Practice – Come up with the 10 questions you think they would ask you and think about your answers. Then, come up with 10 questions YOU would ask in an interview.
Briefly review in class. Turn in (Digication)

READING
Review 9, 10.
Salary and handicaps
Preparation for Mock interviews.
When – Sometime after Spring Break.

ASSIGNMENT
Midterm:
1. Complete Worksheets and Structure of your Parachute method (petals and flower)
2. Complete Mood Board and personal branding elements (logos, brand, color, font)
3. Apply your branding elements to your social media accounts and website/portfolio
4. Edit Social media and online profiles
5. Complete BETA version of Website/portfolio. Integrate your social media accounts. A BETA does not need to include a final Domain.
Work on your Midterm deliverables (Due next week). You will be presenting the above material in class.