Category Archives: SMD

SMD 03: 01/31/17

REVIEW ASSIGNMENT:
– Social Media account Facelift (screen shots reviewed in class + feedback)
– Set up 2 (two) sites for collecting your media. 1) Portfolio + DNS 2) scratch site. Main portfolio should be curated.
– Create a series of Instagram pictures and videos (or twitter, or any other platform of choice).
– Have a strategy. Research and implement hashtags. Start looking at data. Also post to scratch site

INTRO:
An interesting Point
– Agree? Not Agree?
Dangerous marketing
Careful, it’s chippy out there

TOOLS:
You are a brand

Metrics matter
FB and Twitter
Google can help on your site
– Using SM to drive users to your media
– tracking where they go
– how much time they spend “BOUNCE”
– helps customize content
All these tools help set up a matrix
And other tools, let you manage multiple accounts:
– Expensive, but works
Example: Help

ASSIGNMENT:
– Connect your Domain to your main Portfolio (Tumblr, Wix, etc). Show next week
– Junior Studio – Instant Village. Create social media to support your Junior Studio deliverables for this week (>Outline of understanding >Research and expert interviews – leading to Presentations). Pictures, video, etc.
– View metrics and start your own matrix
– Sign up and try Hootsuite or any other Social media management tool
NEXT WEEK: GUEST SPEAKER – Photo and Video Workshop

SMD 02: 01/24/17

INTRO:
Presumed Trolled and the irony of it all.
Public Figure?
See Dick run and hide, and even cry…
Is it OK?

PLATFORMS:
FB makeover
Sizes
INSTA Examples
Even LinkedIn and YouTube
Don’t forget your actual “blog”

STRATEGY:
1. Goals:
2. Target Audience:
3. Competitive Research:
4. Choose Channels:
5. Content Strategy:
6. Engage:
7. Metrics and Analysis:

Don’t forget about #hashtags
Help with hashtags?
Hashtag headaches

Resources:
Creative examples
A “How to”

ASSIGNMENT:
– Social Media account Facelift (screen shots reviewed in class + feedback)
– Set up 2 (two) sites for collecting your media. 1) Portfolio + DNS 2) scratch site
– Create a series of Instagram pictures and videos (or twitter, or any other platform of choice). Have a strategy. Research and implement hashtags. Start looking at data. Also post to scratch site

SMD 01: Intro 01/17/17

IDES 322: the past
Why change a good thing?
The Future: IDES 336 – Syllabus

Happy Birthday! and many more?
Snakes can tweet? This one can…
You are such a Weiner
You too can be a “Carlos Danger”
TrumpTwitt

Before Twitter? we had CB
Phreak Out!!
Before they were legit
My first Podcast
BBS, with art
Early commercial networks
Chat with me
Before Facebook
Brand matters little, VW
Gatekeepers matter even less….

Examples of Sites you will need to explore:

SM Platforms:
Facebook
LinkedIn
Twitter
Vine. 6 seconds
Instagram
Pinterest
YouTube/ Vimeo

Portfolios:
Dribbble* Requires invite
Behance
Tumblr
Wordpress.com

Metrics:
Google Analytics
Hootsuite

Assignment:
Purchase a Domain name: Many options
– Get organized. Open accounts on everything mentioned above. I recommend creating new, professional accounts, distinct from your personal Social Media.
– Create: 1 Instagram or Vine Video. 1 3-5 minute video introduction as a Designer (put it on Youtube or Vimeo)

SMD: IDES 336 – Syllabus Sp. 2017

The University of the Arts : College of Art, Media & Design

Course Title Social Media for Designers
Course Number IDES 336. 01
Credits 1.50 credits
Instructor Juan M. Parada
Class Meetings Tuesday 04:00 – 6:50PM
Semester/Year Spring 2017

Course Description:
Social Media for Designers is a studio lab designed to provide hands on instruction and training in video, audio, website, social media, and email content production and management. This class is for Undergraduate students in the ID program who want to take self-promotion up a notch or two using social media.

Students will learn how to develop, produce, and distribute original recorded and live content based on your output in the ID program. Students will work as a production team to plan, coordinate, promote, and produce personal and department Social Media Campaigns.

The course will include training in the measurement, collection, analysis and reporting of marketing and web data. Students will gain practical experience while learning best practices around Social Media, developing insights you can carry into take into your professional career, learn how to use new social tools to augment job search and work effectiveness.

Faculty Office Hours:
Tuesday 1-3PM

Contact Instructor:
Office: Terra 1211B

Phone: 215-717-6369

Email: jparada@uarts.edu

Website: http://www.322ides.com

Course Objectives:
• Understand the many internal and external digital communications needs and challenges facing designers today.
• Understand and develop strategies and media content necessary for implementing effective communications
• Understand how to measure and evaluate the reach and impact of marketing and communications.
• Learn to use and evaluate website, and social media applications for engagement and promotional purposes.
• Learn to use audio and video production and editing equipment and software.
• Understanding podcasting 

• Live Streaming and audience interaction 

• Metrics and incorporating audience feedback 
 

 


• Students will produce original audio-visual programming for Internet delivery, incorporating 
USER Interaction. Students will be encouraged to find and nurture an audience and analyze 
data for content evolution. 


Major Assignments:
• Homework every week
• Final Projects 


Technology:
• Laptop, smart phone or video/audio recorder

• Headphones
• External Drive
• iMovie or Premier
• Photoshop
• Google Drive
• YouTube
• Facebook
• Twitter
• Instagram
• Hootsuite

In addition, students will be instructed in using media production equipment that includes:
• SLR Camera
• Cell Phone Camera
• Camera Lighting
• Audio Recording
• Production Accessories

Required Textbooks:
• Reading and tutorials provided in class

Attendance and Lateness Policies:
• Mandatory. This is a 3 hour production class so missing even one class will put you behind. Please notify me if you are going to miss a class so can make arrangements to make sure you get the material and assignments you will need. Group projects are a major part of this course so class time is vital. Students who miss more than three classes will be penalized.

Professionalism and Behavior:
The classroom will be a safe, respectful environment for everyone. The expectation is that you will be quiet unless called upon to speak. If you are late or leave early you will enter/exit the classroom in the least distracting manner possible and not burden the professor, or other students, with the task of getting you caught up while the class is otherwise engaged in lecture and discussions. You are responsible to find out what you missed at an appropriate time, either during open lab or outside of class. The use of electronic devices with not be permitted during demos and class discussions, but may be used quietly during open lab times. There is NO tolerance for violence, cruelty and vandalism.

Academic Integrity Standards:
You are responsible for reading, understanding and abiding by The University of the Arts Student Handbook. Academic dishonesty of any type, including cheating and plagiarism is unacceptable. “Cheating” is misrepresenting another student’s efforts/work as your own. “Plagiarism” is the representation of another person’s work, words or concepts as your own.

Educational Accessibility:
Students who believe they are eligible for course accommodations under the ADA or Section 504 or have had accommodations or modifications in the past, should contact the Office of Educational Accessibility at 215.717.6616 to arrange for appropriate accommodations and to obtain an accommodations letter, if applicable. Faculty can provide course accommodations/modifications only after receipt of an approved accommodations letter from the office of Educational Accessibility. Accommodation letters can be provided to qualified students at any time during the semester, but grades earned before the letter is received by the faculty cannot be changed.

Grading:
• 30% class Participation and 70% group and individual projects (students will get group grades and individual grades). 

• All work assigned will be completed and delivered on the due date.

Makeup assignments are only available when discussed with and approved by the
instructor in advance of the due date.
Each student will be judged on the application of the ideas and concepts introduced during the course. Incomplete or unsatisfactory work will receive a failing grade.
Your final grade will be based upon a combination of qualitative and quantitative evaluation of your performance: