Live Streaming #2
In your groups, create a live event that will be streamed live BEFORE next class
– Send me the day/time so I can participate.
– must involve interaction with a live audience
– Stick to what worked (examples in class)
– The team must be split into clearly defined roles. What were they?
– must include promotions on Social Media channels. Show them.
– Must have Rules clearly communicated well before the event. Examples?
– must be AT LEAST 30 minutes in length
– Must use an external (not mobile) video camera, and integrate pre-recorded content (OBS)
– Include metrics/Screenshots. How many participated, etc.
– Be ready to present next class
Final Class will be on Tuesday, April 25th. On the final class, you will be presenting your Final Project. The Final is presented below:
FINAL PROJECT – SMD:
The Final Project is a combination of past assignments (Homework and group projects, all presented on your scratch site). A full list will be available by next class. The main deliverable will be a social media campaign focusing on YOUR FINAL WORK IN JUNIOR STUDIO.. This Week, Prototype 1, next week – Prototype 2, Product Vision, and Final Prototype.
A social media campaign is a coordinated marketing effort to reinforce or assist with a goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting, and measurability.
1. Campaign Strategy
2. Weekly Content (images/short Video)
3. Concerted effort for engagement
4. 1 live stream event related to your Junior Studio deliverables
5. Final Presentation covering all of the above
STRATEGY: Create a campaign strategy by answering the following points. Present next week.
What is the purpose of your social media efforts? Do you want to create or raise awareness of your brand? Are you looking to increase website traffic?
2. Target Audience:
Clearly define who your target audience is. How will you specifically reach them?
3. Competitive Research:
What are similar campaigns doing. Identify and analyze.
4. Choose Channels:
Twitter, Instagram, FB? Why, specifically?
5. Content Strategy:
You need to develop a strong content plan that will deliver engaging material. The content needs to align with your overall messaging and be appropriate for the channels you’re using.
How will you encourage interaction?
7. Metrics and Analysis:
Once you set your objectives, make sure you can measure them. Find the right tools to track and analyze each one, so that you can quantify your progress.