Category Archives: SMD

SMD 14: Final

FINAL PROJECT – SMD:
Social media campaign focusing on YOUR FINAL WORK IN JUNIOR STUDIO.
DUE Tuesday, APRIL 25
.

ALL HOMEWORK:

ASSIGNMENT 09:
In your groups, create a live event that will be streamed live BEFORE next class

ASSIGNMENT 07:
In your groups, create a live event that will be streamed live BEFORE 03/14
– must involve interaction with a live audience
– must be AT LEAST 20 minutes in length
– Include metrics/Screenshots. How many participated, etc.

ASSIGNMENT 06:
– Experiment with FB live. Try it out

ASSIGNMENT 05:
– Snapchat: use it. Get to know it. Run a series related to your Junior Studio project with images and video. Take Screen shots to show next week

ASSIGNMENT 01:
– Social Media account Facelift (screen shots reviewed in class + feedback)
– Set up 2 (two) sites for collecting your media. 1) Portfolio + DNS 2) scratch site

FINAL DELIVERABLES:
1. Campaign Strategy
2. Weekly Content (images/short Video)
3. Concerted effort for engagement
4. 1 live stream event related to your Junior Studio deliverables
5. Final Presentation covering all of the above

SMD 12: 04/11/17

REVIEW ASSIGNMENT:
1. Revise Campaign Document
2. Create timeline (schedule). Did you Email it to me?
3. 1 live stream event related to your Junior Studio deliverables: Have a detailed plan by next week. Include documentation and PRESENT IN CLASS.
4. Execute: Prioritize
– Last Week, Prototype 1,

TODAY:
Every day provides evidence
Viral vs Local

FINAL PROJECT – SMD:
Social media campaign focusing on YOUR FINAL WORK IN JUNIOR STUDIO.
DUE Tuesday, APRIL 25
.

ALL HOMEWORK:

ASSIGNMENT 09:
In your groups, create a live event that will be streamed live BEFORE next class

ASSIGNMENT 07:
In your groups, create a live event that will be streamed live BEFORE 03/14
– must involve interaction with a live audience
– must be AT LEAST 20 minutes in length
– Include metrics/Screenshots. How many participated, etc.

ASSIGNMENT 06:
– Experiment with FB live. Try it out

ASSIGNMENT 05:
– Snapchat: use it. Get to know it. Run a series related to your Junior Studio project with images and video. Take Screen shots to show next week

ASSIGNMENT 01:
– Social Media account Facelift (screen shots reviewed in class + feedback)
– Set up 2 (two) sites for collecting your media. 1) Portfolio + DNS 2) scratch site

FINAL DELIVERABLES:
1. Campaign Strategy
2. Weekly Content (images/short Video)
3. Concerted effort for engagement
4. 1 live stream event related to your Junior Studio deliverables
5. Final Presentation covering all of the above

ASSIGNMENT:
– Edit Live Streaming plan based on feedback.
– Create a timeline for Live streaming
– Email to me before next class
– Execute Campaign: Prototype 2, Product Vision 2050

SMD 11: 04/04/17

REVIEW ASSIGNMENT:
STRATEGY: Create a campaign strategy by answering the following points. Present TODAY.

1. Goals:
What is the purpose of your social media efforts? Do you want to create or raise awareness of your brand? Are you looking to increase website traffic?

2. Target Audience:
Clearly define who your target audience is. How will you specifically reach them?

3. Competitive Research:
What are similar campaigns doing. Identify and analyze.

4. Choose Channels:
Twitter, Instagram, FB? Why, specifically?

5. Content Strategy:
You need to develop a strong content plan that will deliver engaging material. The content needs to align with your overall messaging and be appropriate for the channels you’re using.

6. Engage:
How will you encourage interaction?

7. Metrics and Analysis:
Once you set your objectives, make sure you can measure them. Find the right tools to track and analyze each one, so that you can quantify your progress.

Revise your Campaign strategy based on today’s feedback.
Execute: Create a timeline for the next 3 weeks.
– What will you be delivering and when. Guidelines provided below…

RESOURCES:
Hash Tag Help

FINAL PROJECT – SMD:
Social media campaign focusing on YOUR FINAL WORK IN JUNIOR STUDIO..
– Last Week, Prototype 1,
– This week – Prototype 2,
– Product Vision, and Final Prototype.

A social media campaign is a coordinated marketing effort to reinforce or assist with a goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting, and measurability.

ALL HOMEWORK:

ASSIGNMENT 09:
In your groups, create a live event that will be streamed live BEFORE next class

ASSIGNMENT 07:
In your groups, create a live event that will be streamed live BEFORE 03/14
– must involve interaction with a live audience
– must be AT LEAST 20 minutes in length
– Include metrics/Screenshots. How many participated, etc.

ASSIGNMENT 06:
– Experiment with FB live. Try it out

ASSIGNMENT 05:
– Snapchat: use it. Get to know it. Run a series related to your Junior Studio project with images and video. Take Screen shots to show next week

ASSIGNMENT 01:
– Social Media account Facelift (screen shots reviewed in class + feedback)
– Set up 2 (two) sites for collecting your media. 1) Portfolio + DNS 2) scratch site

FINAL DELIVERABLES:
1. Campaign Strategy
2. Weekly Content (images/short Video)
3. Concerted effort for engagement
4. 1 live stream event related to your Junior Studio deliverables
5. Final Presentation covering all of the above

ASSIGNMENT:
1. Revise Campaign Document
2. Create timeline (schedule). Email to me
3. 1 live stream event related to your Junior Studio deliverables: Have a detailed plan by next week. Include documentation.
4. Execute: Prioritize
– Last Week, Prototype 1,

SMD 10: 03/28/17

REVIEW ASSIGNMENT:
Live Streaming #2
In your groups, create a live event that will be streamed live BEFORE next class
– Send me the day/time so I can participate.
– must involve interaction with a live audience
– Stick to what worked (examples in class)
– The team must be split into clearly defined roles. What were they?
– must include promotions on Social Media channels. Show them.
– Must have Rules clearly communicated well before the event. Examples?
– must be AT LEAST 30 minutes in length
– Must use an external (not mobile) video camera, and integrate pre-recorded content (OBS)
– Include metrics/Screenshots. How many participated, etc.
– Be ready to present next class

GROUP A:
Webb,Emily
Li,Yixuan
Mastronardi,Shane
Gallagher,Nicholas
Marks,Niko
Alberto,Maria-Elena

GROUP B:
Billie,Laura
Gwardyak,Casey
Mihranian,Mikael
Cordero,Devante
McAllister,Connor
Bier,Daniel
Kates,Emily

LOOKING AHEAD:
Final Class will be on Tuesday, April 25th. On the final class, you will be presenting your Final Project. The Final is presented below:

FINAL PROJECT – SMD:
The Final Project is a combination of past assignments (Homework and group projects, all presented on your scratch site). A full list will be available by next class. The main deliverable will be a social media campaign focusing on YOUR FINAL WORK IN JUNIOR STUDIO.. This Week, Prototype 1, next week – Prototype 2, Product Vision, and Final Prototype.

A social media campaign is a coordinated marketing effort to reinforce or assist with a goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting, and measurability.

FINAL DELIVERABLES:
1. Campaign Strategy
2. Weekly Content (images/short Video)
3. Concerted effort for engagement
4. 1 live stream event related to your Junior Studio deliverables
5. Final Presentation covering all of the above

ASSIGNMENT:
STRATEGY: Create a campaign strategy by answering the following points. Present next week.
1. Goals:
What is the purpose of your social media efforts? Do you want to create or raise awareness of your brand? Are you looking to increase website traffic?

2. Target Audience:
Clearly define who your target audience is. How will you specifically reach them?

3. Competitive Research:
What are similar campaigns doing. Identify and analyze.

4. Choose Channels:
Twitter, Instagram, FB? Why, specifically?

5. Content Strategy:
You need to develop a strong content plan that will deliver engaging material. The content needs to align with your overall messaging and be appropriate for the channels you’re using.

6. Engage:
How will you encourage interaction?

7. Metrics and Analysis:
Once you set your objectives, make sure you can measure them. Find the right tools to track and analyze each one, so that you can quantify your progress.

SMD 09: 03/21/17

REVIEW ASSIGNMENT
In your groups, create a live event that will be streamed live BEFORE 03/14
– must involve interaction with a live audience
– must be AT LEAST 20 minutes in length
– Include metrics/Screenshots. How many participated, etc.

Take the first 10 minutes of class, to meet with your group and prepare to present the results. Please do the following:
1. Introduce your project. What was it, how was it SUPPOSED to work?
2. How did you promote the event? Show examples
3. Identify the team, and what their roles were.
4. Walk us through. What happened?
5. Show some of the archive
6. What worked?
7. What did not work? What could have gone better?
8. If you could do it again, what would you change?
9. Present metrics. Audience, reach, interactivity.

Next Project: Live Streaming #2
Random

GROUP A:
Webb,Emily
Li,Yixuan
Mastronardi,Shane
Gallagher,Nicholas
Marks,Niko
Alberto,Maria-Elena

GROUP B:
Billie,Laura
Gwardyak,Casey
Mihranian,Mikael
Cordero,Devante
McAllister,Connor
Bier,Daniel
Kates,Emily

ASSIGNMENT:
In your groups, create a live event that will be streamed live BEFORE next class
– Send me the day/time so I can participate.
– must involve interaction with a live audience
– Stick to what worked (examples in class)
– The team must be split into clearly defined roles
– must include promotions on Social Media channels
– Must have Rules clearly communicated well before the event
– must be AT LEAST 30 minutes in length
– Must use an external (not mobile) video camera, and integrate pre-recorded content (OBS)
– Include metrics/Screenshots. How many participated, etc.
– Be ready to present next class

SMD 07: 02/28/17

GROUPS:
1
Mastronardi,Shane
Gallagher,Nicholas (nick)
Cordero,Devante
2
Bier,Daniel
Li,Yixuan (Ethan)
McAllister,Connor
3
Webb,Emily (emy)
Marks,Niko
Billie,Laura
4
Kates,Emily
Alberto,Maria-Elena
Mihranian,Mikael (Mick)
Gwardyak,Casey

REVIEW ASSIGNMENT:
– Experiment with FB live. Try it out
– Try OBS + YouTube
– Get into Groups of 3 (one group will have 4): Next week, come in with a Live Streaming plan. Content and interaction.

Add a camera?

ASSIGNMENT:
In your groups, create a live event that will be streamed live BEFORE 03/14
– must involve interaction with a live audience
– must be AT LEAST 20 minutes in length
– Include metrics/Screenshots. How many participated, etc.

SMD 06: 02/21/17

REVIEW ASSIGNMENT:
– Snapchat: use it. Get to know it. Run a series related to your Junior Studio project with images and video. Take Screen shots. Show us
– Podcast. Create a podcast. Either audio or video.
You can use any platform discussed BUT I would like at least one example using PodCast Machine. Did it work? Embed tag is also an option. Send me the link.

INTRO:
Know your Demographics
Social Media and celebrity
A new type of Celebrity?

Live Streaming:
Why Live?
This used to be common with sites such as justin.tv, ustream.com, etc.
But, technology evolves and streaming is quickly becoming a core service.
Facebook Live
Youtube: Same deal.
Privacy Issues? Use filters on FB
Ideas and examples

ASSIGNMENT:
– Experiment with FB live. Try it out
– Try OBS + YouTube
– Get into Groups of 3 (one group will have 4): Next week, come in with a Live Streaming plan. Content and interaction.

GROUPS:
1
Mastronardi,Shane
Gallagher,Nicholas (nick)
Cordero,Devante
2
Bier,Daniel
Li,Yixuan (Ethan)
McAllister,Connor
3
Webb,Emily (emy)
Marks,Niko
Billie,Laura
4
Kates,Emily
Alberto,Maria-Elena
Mihranian,Mikael (Mick)
Gwardyak,Casey

SMD 05: 02/14/17

REVIEW ASSIGNMENT:
– Connect your Domain to your main Portfolio (Tumblr, Wix, etc). If you have not done it. Please send me your link, via email: jparada@uarts.edu
– Junior Studio – Instant Village. Create social media to support your Junior Studio deliverables for this week (>Outline of understanding >Research and expert interviews – leading to Presentations). Pictures, video, etc. – KEEP Doing This
– View metrics and start your own matrix

INTRO:
Goal: Using Social Media to drive users to your ….?
…to share
Referrals drive traffic
We love to share and so does FB!
Know your channels
The “no-brainer”

PODCASTING:
Even Audio
What is it? What is RSS?
Why Podcast?
Easy today
Podcasting still relevant?
YouTube Works
A good solution?
Not too bad
How do I get control of the link?
Podcasting for all
A Resource

ASSIGNMENT:
– Snapchat: use it. Get to know it. Run a series related to your Junior Studio project with images and video. Take Screen shots to show next week
– Podcast. Create a podcast. Either audio or video.
You can use any platform discussed BUT I would like at least one example using PodCast Machine and the itpc: protocol LINK ON YOUR TEST BLOG

SMD 04: 02/07/17

Guest Speaker: Jessica Lim

Resources:
ISO/F Stop Chart

ASSIGNMENT:
– Connect your Domain to your main Portfolio (Tumblr, Wix, etc). If you have not done it.
– Junior Studio – Instant Village. Create social media to support your Junior Studio deliverables for this week (>Outline of understanding >Research and expert interviews – leading to Presentations). Pictures, video, etc. – KEEP Doing This
– View metrics and start your own matrix