Category Archives: WC

WC 04: Outros and Metrics 09/20/16

Serial #2. Start Promoting with social media.
Create Vine #2. Also Create an Instagram Video or SnapChat. Compare. What do you prefer?
You should have your blog set up. Example

Polish and Finish:
Watch and Learn
Intros and Outros are a good idea. They give your videos a more “Professional” and polished feel.
How To?

What to look for
More tips
Related to Business needs.

Serial #3. TRY ADDING AN INTRO AND/OR OUTRO. Make sure you videos are also posted on your blog WITH production details (Technical Journal). Email link to me, please –
Create Vine/Insta/Snap #3. Back to one platform, if you prefer. Make sure these are also embedded on your blog.
Bring In a preliminary metrics analysis, and a strategy to increase goals.

WC 03: Present Serials + Vine/Instagram 09/13/16

Start with serials you liked. What was your inspiration?
Show us your first serial video. In class, critique.

How do they compare?
Recent changes
Is Vine impactful?
All about the loop.
Vine Page

Vine Page
Vine Expanded

Vine Page

Many more Vine Examples
Is it dying?

Longer format
Adopted by brands
Non Corporate?

Significant in any way?
Creativity on a different time scale
A pretty good “How to”

Serial #2. Promote with social media.
Create Vine #2. Also Create an Instagram Video or SnapChat. Compare. what do you prefer?

WC 02: Serials 09/06/16

Review: What you did last summer?

One of the early, established ones
From RSA
Lev tells it and his show page
Money + Stars
Epic heart attack
FreddyW and behind scenes
life hacks
to fake or not to fake
Small start to big time
So many more to review

– Research serial content, what did you like and why? Post some links on your new blog.
– Now create your own serial content. It will be due every week starting Next Week.
– Post your serial and your first assignment “Summer” on your blog.
– Post another Vine or Instagram video

DAAT 225.01: Webcasting Studio – Fall 16

Course Title Webcasting
Course Number DAAT 225.01
Credits 3.00 credits
Instructor Juan M. Parada
Class Meetings Tuesday 01:00 – 3:50PM

Semester/Year Fall 2016

Course Description

The Web Casting Workshop is an introduction to the distribution of audio/video material over digital networks.

Students will be encouraged to experiment freely with the medium, the supporting social network/community, and the distribution methods (podcasting and video podcasting through existing web 2.0 sites). Students will also be exposed to the prime movers and shakers in what is still a very young industry and the evolution of “serial” video content.

Students will work in teams and individually producing a/v material to distribute over the internet. Students will study the production process, the technology, distribution methods and the integration of a virtual and interactive audience.

Technology will play a supporting role and should not be a factor in final grades. This is a class about ideas, and using the medium as a distribution platform. This is also a class where students will learn the value of collaborative development.

Faculty Office Hours
By appointment only

Contact Instructor
Office: Terra 1211B
Phone: 215-717-6369

Course Objectives:
• From concept to production: creating serialized online content
• Understanding podcasting
• Live Streaming and audience interaction
• Metrics and incorporating audience feedback

Teaching/Learning Methods
• Students will produce original audio/video material for streaming. The assignment will involve creating a short video clip.
• Distribution: Students will complete an alternative distribution project incorporating Video-podcasting technologies.
• Creating Serial content – on a weekly basis, students will create serialized content of their choosing. There must be a unifying theme and there will be a weekly critique of the work by the class. Data and metrics will be an integral part of this component. Using Facebook, twitter, Instagram and other social media platforms, students MUST learn how to market, promote and gain viewership (audience). Data such as FB likes, re-tweets will factor into a successful serial campaign.

• Streaming – Live productions
• Students will learn how to stream audio and video material. The assignment will require groups of students to stream and archive content.
• Producing Original Live Events
• Students will produce original audio-visual programming for Internet delivery, incorporating USER Interaction. Students will be encouraged to find and nurture an audience and analyze data for content evolution.
• Producing two live events. One in a controlled studio setting and another conducted off-site. Off site event instruction will introduce the subject by attacking the technical and logistical issues that students should be aware of.

• Distribution:
Students will complete an alternative distribution project incorporating podcasting and Video-podcasting technologies.

• Final Projects
• Final projects: Proposals will be submitted by individuals for approval and students will then be responsible for the implementation. I will be looking for examples of technical proficiency, creative content, distribution, and interactivity. Final projects will be screened at the end of the year.

• Technical Journal: Students will keep a journal of their technical experiences. The Journal must be web based (blog, pages, images, etc) and will be turned in at the end of the semester, along with a final project. The journal will factor into the final grade.

Required Supplies and Software
• Laptop, smart phone or video/audio recorder
• Headphones
• External Drive

Required Textbooks
• Reading and tutorials provided in class

Attendance and Lateness Policies:
• Mandatory. This is a 3 hour production class so missing even one class will put you behind. Please notify me if you are going to miss a class so can make arrangements to make sure you get the material and assignments you will need. Group projects are a major part of this course so class time is vital. Students who miss more than three classes will be penalized.

Professionalism and Behavior:
The classroom will be a safe, respectful environment for everyone. The expectation is that you will be quiet unless called upon to speak. If you are late or leave early you will enter/exit the classroom in the least distracting manner possible and not burden the professor, or other students, with the task of getting you caught up while the class is otherwise engaged in lecture and discussions. You are responsible to find out what you missed at an appropriate time, either during open lab or outside of class. The use of electronic devices with not be permitted during demos and class discussions, but may be used quietly during open lab times. There is NO tolerance for violence, cruelty and vandalism.

Academic Integrity Standards
You are responsible for reading, understanding and abiding by The University of the Arts Student Handbook. Academic dishonesty of any type, including cheating and plagiarism is unacceptable. “Cheating” is misrepresenting another student’s efforts/work as your own. “Plagiarism” is the representation of another person’s work, words or concepts as your own.

Educational Accessibility
Students who believe they are eligible for course accommodations under the ADA or Section 504 or have had accommodations or modifications in the past, should contact the Office of Educational Accessibility at 215.717.6616 to arrange for appropriate accommodations and to obtain an accommodations letter, if applicable. Faculty can provide course accommodations/modifications only after receipt of an approved accommodations letter from the office of Educational Accessibility. Accommodation letters can be provided to qualified students at any time during the semester, but grades earned before the letter is received by the faculty cannot be changed.

Grading –

• 30% class Participation and 70% group and individual projects (students will get group grades and individual grades).
• The technical journal will also figure into a final grade.

Grading Assessment Criteria

• All work assigned will be completed and delivered on the due date.
• Makeup assignments are only available when discussed with and approved by the
instructor in advance of the due date.
• Each student will be judged on the application of the ideas and concepts introduced during
the course. Incomplete or unsatisfactory work will receive a failing grade.
Your final grade will be based upon a combination of qualitative and quantitative evaluation of